My favorite part was getting to play the DJ and use a turntable, but I was a little disappointed when I learned that it was pretend and the music would be added later.” Additionally, her kids were involved in the production of the PSA “from pitch to post, they took tons of notes during the process.ĭruckerman’s son, 11-year-old Webber said “ I was really excited when we heard we won because I wanted to make something that would encourage people to compost and reduce their waste, but I also wanted to make people laugh and dance. Her children play major roles in the PSA as do many friends who they recruited to join in. A resident of Miami Beach, they have been composting at the Miami Beach Botanical Garden for quite some time now and decided to feature that in the film. The shirt featured in her short film is her own personal shirt and is the star of her PSA “because the fashion industry has a huge footprint and plays a huge role in the current environmental crisis but, on the level of the day to day it gets a little less attention than some of the other issues so I feel it’s important to always weave this into the conversation,” she said.įor filmmaker Shana Druckerman, creating her PSA was a family affair. “In this kind of format, the power of film is to reframe issues in new ways and create new connections to people to relate in their own way and this contest allowed the opportunity to get creative.”
“There were several people working in this space that I knew and that’s how I got tapped in,” said Stockwell. Georgia Stockwell, a New York City native who grew up thrifting and shopping at flea markets, inspired by her parents who shopped at yard sales, found out about the contest from friends who had entered one of Oolite Arts’ previous PSA contests. Georgia Stockwell talks about the the shirt at the centerpiece of her film. Some of the winners shared their inspiration for both entering the contest and what they created on film. Georgia Stockwell, a master’s candidate from the University of Miami for “Re/dress.”Ĭristina Trabada a Miami writer, producer and director for “Miami Beach Do’s and Don’ts.”’
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Panchi Sanfuentes who is a multi-industry professional for “The Circle of Life.” Katia Ribeyro a Peruvian producer, director and actress for “A Day at the Beach.” Maria Corina Ramirez a Venezuelan-American filmmaker for “The Exes.” Shana Druckerman who is affiliated with HAWKS Productions for “Join The Club.”įranco Gonzalez a Chilean-born director and producer for “Trash Monster.”ĭaniel Kaplan a Miami filmmaker for “Plastic, it’s not a good look.” Juan Castaneda, a writer, director and producer for “A Drowning.”
Taina Adam a Florida International University sustainability and public administration student for “Plastick.” These are the 10 winners and the names of their short films/PSAs: Winners from L-R: Panchi Sanfuentes, Taina Adam, Georgia Stockwell, Juan Castaneda, Daniel Kaplan, Katia Ribeyro, Maria Corina Ramirez, Cristina Rabada, Franco Gonzalez and Shana Druckerman with her daughter.
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Also, their Plastic Free Miami Beach initiative is another thing that made them the perfect partner.” “Miami Beach is ground zero when it comes to things like this so we were excited to partner because we have our own film production department and the city was able to use this contest to revamp their film program,” Dennis Scholl, president and CEO of Oolite Arts said. Each winner was given a $2,500 production budget. The PSA contest culminated with 10 local filmmakers chosen as winners from a field of 35 entries, for their outstanding 30- to 60-second PSAs highlighting the city’s waste reduction efforts. That’s why when the City of Miami Beach approached Oolite Arts, to host a Sustainability in Action PSA competition, the visual arts nonprofit jumped at the chance. Sustainability is top of mind with so many people nowadays and it certainly is for the City of Miami Beach. Crowds gather at Oolite Arts Sustainability Action PSA screenings at Soundscape Park.
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